Brooke Sample, Columnist

This Commodity’s Collapse Might Not Be So Bad

Efforts to reduce cement’s carbon footprint have been glacial. A plunge in consumption is our best bet at cleaning up the industry.

January 24, 2026 at 1:00 PM UTC

By Brooke Sample

Brooke Sample is an editor for Bloomberg Opinion and member of the editorial board. She was previously an editor at Metal Bulletin, Bauer Media Group and the Virginian-Pilot.

Is the sun setting on cement?
Photographer: Showan Sulaiman Ali/AFP/Getty Images

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