Brooke Sample, Columnist

Google’s Catch-Up in the AI Race Wasn’t Fair

The tech giant’s advantage in web search is a force that will stifle innovation and competition.

December 13, 2025 at 1:00 PM UTC

Brooke Sample is an editor for Bloomberg Opinion and member of the editorial board. She was previously an editor at Metal Bulletin, Bauer Media Group and the Virginian-Pilot.

The sun apparently shines brighter on others.
Photographer: Jonathan Johnson/Bloomberg

Provide news feedback or report an error

Site feedback:

Take our Survey

This is the Weekend Edition of Bloomberg Opinion Today, a roundup of the most popular stories Bloomberg Opinion publishes each week based on web readership. New subscribers can sign up here ; follow us on Bluesky , TikTok, Instagram , LinkedIn and Threads .

Read the whole thing.