What Hermes Can Learn From Rolex and Ferrari

Among the many videos from reseller Love Luxury are posts featuring a woman searching for an exotic Hermes bag to “look rich” while going out with a billionaire; a man buying a Birkin as a gift for his first date; and even a customer searching for a super-sized Hermes bag to carry her cat. (Sorry, I love my cat, but she’d be lucky to get a Tesco bag.)

The vignettes from the London- and Dubai-based company are far from the rarified world of Hermes International SCA. But the billions of views they’ve collectively amassed underline the rapid expansion, and increasingly high profile, of the Hermes resale market, which has contributed to the bursting of the Birkin bubble.