Thomas Black, Columnist

Boeing Should Ignore the Siren Call of Maximizing Cash

January 29, 2026 at 11:30 AM UTC

Thomas Black is a Bloomberg Opinion columnist writing about the industrial and transportation sectors. He was previously a Bloomberg News reporter covering logistics, manufacturing and private aviation.

Boeing CEO Kelly Ortberg would be wise to focus on investment.
Photographer: M. Scott Brauer/Bloomberg

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Boeing Co.’s turnaround is firmly on track.

The iconic American manufacturer of commercial aircraft is investing to increase production rates of the 737 Max and the 787. The finish line for certification of two Max variations is in sight this year, and the game-changing 777X is expected to clear regulatory hurdles next year.