Disney+ Celebration Gets a Damper Before It Even Starts
The company is geared up for the two-year anniversary of its streaming TV app, but investors are disappointed by lower-than-expected subscriber numbers.
The parks are open and the cruises are sailing, but investors are focused on Disney+.
Photographer: David McNew/Getty Images
Walt Disney Co. is trying to throw a party Friday, and everyone is invited. But it’s shaping up to be a tad awkward because some of the VIP guests — the company’s shareholders — aren’t in a celebratory mood.
Nov. 12 is what Disney is calling Disney+ Day, the two-year anniversary of its streaming TV app and a companywide celebration of the entertainment giant’s momentous transformation into Netflix Inc.’s most formidable rival. To mark the occasion, it’s temporarily offering new and former Disney+ customers a one-month subscription for just $1.99, a $6 discount to the regular price.