Inside Bitcoin 2026: The Year the Faithful Outgrew the Price
Selling of the Bitcoin brand has moved beyond the chart.
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Isabelle Lee writes about how the biggest annual gathering of Bitcoin devotees has morphed from a pep rally into a convention hall-sized self-help session.
Every year, Bitcoin’s true believers circle the same week on their calendars. This spring, for the first time, I was among them. I’d covered crypto from a desk for years and assumed I knew the script: a room full of people who lived and died by the chart on the wall.