March Madness Might Bring Out the Flutie Effect: Business of Sports
Long Island University’s time in the NCAA Tournament might not be long, but the impact could last for years.
Photographer: John Mersits/Cal Sport Media/AP Photo
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Obviously, this week we’re talking about the Madness. The Bloomberg Brackets for a Cause challenge is officially underway after the men’s 2026 NCAA March Madness tournaments tipped off Thursday. Ken Griffin , founder and Chief Executive Officer of Citadel, currently stands alone as the only participant boasting a perfect 100% record. We also look at the story behind Long Island University’s time in the NCAA Tournament. Go Sharks !
As a major bonus, we also sit down with NWSL Commissioner Jessica Berman and chat about changing rules to allow bigger spending on bigger stars.