Hyperdrive

Elon Musk Inflicts More Damage on Tesla’s Already Fading Brand

The CEO is only making matters worse after the release of email exchanges with Jeffrey Epstein.
Elon Musk at the US-Saudi Investment Forum in November.Photographer: Brendan Smialowski/AFP via Getty Images
Lock
This article is for subscribers only.

Thanks for reading Hyperdrive, Bloomberg’s newsletter on the future of the auto world.

Tesla already was having issues. Late last month, a leading brand valuation consultancy issued a report that found the carmaker’s standing had slid for the third year in a row.