Unofficial Bloomberg Business of Sports Awards 2025
The money being thrown at sports teams, leagues, conferences, pickleball, etc, will dry up. But this year, the cash still flowed.
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At some point, the money being thrown at sports teams, leagues, conferences, pickleball, etc, will dry up. This year the money taps were still turned on full. Billions were thrown at the Lakers, Celtics, Atletico Madrid and others. Even the OpenAI chairman bought a stake in the San Francisco 49ers. Is that not a sign of peak sports valuations?
Well, that’s for our 2026 predictions newsletter in the new year. Now it’s time to look back for the second edition of the Unofficial Business of Sports Awards 2025, where – given it is the season – we try to be nice. Happy holidays and thanks for reading.