Business of Sport

Putting a Price on the Tour de France: Business of Sports

Cyclers on the ascent of Col du Tourmalet during the 14th stage of the 2024 Tour de France cycling race in the Pyrenees mountains in France on July 13. — Cyclers on the ascent of Col du Tourmalet during the 14th stage of the 2024 Tour de France cycling race in the Pyrenees mountains in France on July 13.
Photographer: Anne-Christine Poujoulat/AFP/Getty Images

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By Giles Turner and Jennah Haque

July 19, 2024 at 3:07 PM UTC

Welcome to the Business of Sports newsletter (if it actually makes it to your inbox...). We’ve had a bit of a gonzo week. We tried to watch the Copa America final (that didn’t go well) and we swam in the Seine before the Olympics (nobody is ill yet). This issue, we wonder if cycling is due a golf moment, and we talk to the owners of The New York Liberty.

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