Mexican President Claudia Sheinbaum holds her daily morning press conference in Mexico City, on Sept. 30.

Mexican President Claudia Sheinbaum holds her daily morning press conference in Mexico City, on Sept. 30.

Photographer: Fred Ramos/Bloomberg

How Claudia Sheinbaum Became Mexico’s Most Popular Streamer

Mexico’s first woman president has turned her predecessor’s signature press event into her own.

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Cuba’s Fidel Castro was known for his marathon speeches. His political heir, Hugo Chávez, used a weekly talk show — Aló Presidente — to anchor his communications strategy in Venezuela. Today, US President Donald Trump deploys a “flood the zone” approach to media saturation.