Photographer: Eric Helgas for Bloomberg Businessweek; Prop Stylist: Andi Burnett

Big Dairy Is About to Flood America’s School Lunches With Milk

The Department of Agriculture is throwing out Obama-era school nutrition standards and tossing a lifeline to the dairy industry. It’s called more fat, sugar, and salt.

Consider the lunch lady: long-suffering, warm-hearted. Or maybe fed-up and impatient. Always hair-netted. But how did she spend her summer? This past July, chances are she (lunch gentlemen are a rarer sight) was in Las Vegas for the annual conference of the School Nutrition Association. There, in the convention center at the Mandalay Bay hotel, thousands of cooks, cafeteria managers, and cashiers, toting swag bags in slow-moving waves, browsed a supermarket of brands—Tony’s pizza, Campbell’s soup, Cheez-It crackers.

Some purveyors splashed out for full-scale culinary demos, and it was during one of these, at 8:30 a.m., with an overhead camera broadcasting a gleaming cooktop onto a giant screen, that Food Network chef Jason Smith gushed about his favorite recipes from the dairy cooperative Land O’Lakes Inc. Smith, known for loud outfits such as the red shirt and black vest with tropical flowers he wore that morning, was a school cafeteria manager in Kentucky before he hit reality-TV stardom. In a homey drawl, he let the packed ballroom know he hadn’t forgotten how to stretch a school budget.