Bose Challenges Sonos with $299 Alexa+ Speaker and $1,099 Soundbar

Bose Corp. announced a trio of products under a new “Lifestyle Collection” that’s intended to meld the company’s audio technologies and innovative engineering with elegant hardware, pitting it against familiar rivals like Sonos Inc. and Apple Inc.

The lineup, consisting of the Lifestyle Ultra Speaker ($299), Lifestyle Ultra Soundbar ($1,099) and Lifestyle Ultra Subwoofer ($899) is available to preorder beginning Tuesday and will be in stores May 15.