LIV Golf Looks for New Investors After Saudi Arabia Stops Support
LIV Golf signage in Gainesville, Virginia.
Photographer: Alex Goodlett/Getty ImagesLIV Golf is hunting for new investors after Saudi Arabia ended its ongoing financial support for the loss-making league that briefly challenged the PGA Tour’s supremacy.
In a statement Thursday, LIV Golf announced it had appointed a new board led by turnaround consultants Gene Davis and Jon Zinman and is looking for talks with prospective global investors to help continue the league.