China’s Anta Mounts India Comeback as Bilateral Ties Improve

Anta Sports Products Ltd. will kick off its India return next month with a store in the New Delhi suburb of Gurugram, the company’s local partner said, as the Chinese sportswear maker takes another run at the world’s most populous market.

Ten stores are planned across India by March 2027, said Kashika Malhotra, a director at Brandman Retail Ltd. — Anta’s partner that’s spearheading the relaunch. Apparel will carry an average price of about 8,000 rupees ($85), positioning the brand in the premium segment of the market, while footwear will be priced at about 9,000 to 10,000 rupees on average, she said.