Your Next Pair of Good American Jeans Won’t Be Designed by AI

Emma Grede, the co-founder and chief executive officer of Good American jeans, said her businesses are being changed by artificial intelligence, though there are some areas that are off limits.

“You have to safeguard everything that requires a human touch: creativity, innovation, design,” Grede said in the latest episode of Leaders With Francine Lacqua. “Those things should be done by people that understand other people’s needs. And the rest ought to be AI.”