Real Estate

Real Brokerage to Acquire Re/Max in Widening Consolidation

RE/MAX Holdings Inc. signage outside an open house in Redondo Beach, California. — RE/MAX Holdings Inc. signage outside an open house in Redondo Beach, California.
Photographer: Patrick T. Fallon/Bloomberg

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By Patrick Clark

April 27, 2026 at 1:28 PM UTC

Updated on

April 27, 2026 at 2:30 PM UTC

Real Brokerage Inc. is acquiring Re/Max Holdings Inc. in a deal valued at $13.80 a share, in the latest example of consolidation in the US real estate brokerage industry.

The deal will create a brokerage with 180,000 real estate agents, including more than 100,000 in the US and Canada, according to a statement Monday. It will combine upstart Real, founded in 2014 as a technology-powered brokerage, with one of the real estate brokerage industry’s traditional stalwarts.