Match Invests $100 Million in Grindr Rival Sniffies With Option to Buy
Match has expanded its portfolio of more than 20 apps through several acquisitions, sometimes starting off with an investment, as it’s doing with Sniffies.
Source: Match Group
Match Group Inc., whose dating-app portfolio includes brands like Hinge, Tinder and Match.com, is investing $100 million in Sniffies, a platform for queer men, paving the way for a possible acquisition.
Seattle-based Sniffies, which has about 3 million monthly active users worldwide, provides gay men a real-time map that often features intimate user-submitted images, an experience designed to help users find potential hookups. Sniffies is currently a web-only platform, having been removed from Apple Inc.’s App Store last year due to what Sniffies described as content restrictions.