Kushner’s Thrive Widens Bets With Investment in MLB’s Giants

Thrive, the brand behind Joshua Kushner’s venture megafirm Thrive Capital, has launched a new company to invest in iconic names — with its first bet targeting a Major League Baseball team.

The company, called Thrive Eternal, has struck an agreement to invest in the San Francisco Giants, Kushner announced Friday in a post on the social media site X. It’s part of the firm’s push to back “assets with qualities that cannot be replicated by technology,” Kushner said.