Thai Hotel Chain Leans on Asian Guests as War Disrupts Travel

At a beachfront resort on Koh Samui, photo-obsessed travelers can book private sessions, with a dedicated photographer guiding them to the resort’s most camera-ready spots during a 20-minute shoot. Elsewhere, at Centara Life properties, late-night noodle bowls cater to regional tastes. Across Centara Hotels & Resorts, such offerings are becoming more tailored.

They reflect a shift toward Asian travelers — and their preferences — at a time when European visitors are staying away, reshaping demand across Thailand’s hotel sector.