William Hill Owner in Takeover Talks With Bally’s Intralot

A William Hill Plc betting shop in London.

Photographer: Jason Alden/Bloomberg

Bally’s Intralot SA is in talks to buy William Hill owner Evoke Plc in a proposed deal that could rescue the struggling British gambling firm.

Evoke said it is evaluating the 50-pence-per-share offer, confirming earlier media reports about the potential take-private bid, according to a statement Monday. The deal, which is not yet finalized, would value the company at about £225 million ($304 million).