WhatsApp Joins Instagram in Selling New Premium Subscriptions

WhatsApp is selling a new premium subscription that includes more custom features, part of a broader effort by parent company Meta Platforms Inc. to build a revenue stream that can complement its core advertising business.

“WhatsApp is testing a new, optional subscription called WhatsApp Plus, designed for users who want more ways to organize and personalize their experience,” WhatsApp said in a statement. “We’re starting with a small test to gather feedback and ensure we’re building something people find genuinely valuable.”