BT Stems Customer Losses Amid Fierce Broadband Competition

A BT Group Plc logo on a EE/BT Group Plc store in London, UK, on Wednesday, May 17, 2023. The fiber storm buffeting telecom carriers shouldn’t have prevented BT from meeting its earnings and free cash flow targets in results when it reports on Thursday.Photographer: Hollie Adams/Bloomberg

BT Group Plc shed fewer broadband customers than analysts expected as the telecommunications company’s price cuts and network investment paid off.

Openreach, BT’s fixed network, lost about 210,000 customers in the third quarter of fiscal 2026, less than the 239,000 analysts had expected, according to data compiled by Bloomberg. The company expects full-year line losses to come in at about 850,000, less than its previous estimate of 900,000.