Consumer
Crocs Bets $150 Clogs Shaped Like Lego Bricks Will Generate Buzz
Footwear maker says it has a multiyear partnership with Lego.
Crocs’ new Lego clog with its accompanying minfigure.
Photographer: Elizabeth Renstrom/BloombergLego fans will soon be able to wear the brand’s trademark colorful bricks on their feet.
Crocs Inc. has teamed up with the Danish toymaker in a multiyear agreement, starting with Lego-shaped clogs as it looks to connect with new consumers. Another launch will follow in the spring.