Zalando Nears First US Client Deal, Sees AI Traffic Growing

German online fashion platform Zalando SE is preparing to announce its first deal with an American client soon, marking a break into the US market with the company’s business-to-business offerings.

“We now have the first teams on the ground to also develop the market for us — to talk to brands and retailers about their needs,” Zalando co-Chief Executive Officer David Schröder said in an interview this week. “We are now finally approaching — and that makes us very happy — the closure of the first deals here in the US, which we hope to announce in the coming months.”