AI Billionaire Lucy Guo Pushes Into Crowded Social Media Field

Scale AI co-founder’s new venture, Passes, confronts established rivals and lawsuits

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By Aisha Counts

August 29, 2025 at 1:00 PM UTC

Lucy Guo got into the artificial intelligence industry early, co-founding software provider Scale AI nine years ago. It made her a billionaire by the time she was 30.

Now the Carnegie Mellon University dropout is building another business, Passes Inc., a platform where celebrities like Olivia Dunne and Bella Thorne can help turn fame into fortune by connecting directly with their fans. But this time, Guo is running into well-established competitors and legal challenges in a business where success is far from certain.