Trump Media Is Coming for Brokerage Accounts With ETF Push
The company owned by a president who is already pushing the boundaries between business and public office is getting into the fund business.
Illustration: Maxime Mouysset for Bloomberg Markets
The Trump brand has been used to hawk cryptocurrencies, Bibles, steaks and guitars. Now the US president’s media company is laying the groundwork to sell investment funds.
Trump Media & Technology Group Corp., which is majority owned by Donald Trump, plans to sell offerings tied to his agenda. The parent of the Truth Social platform, where the president is also a prominent poster, has announced plans for and trademarked the names of a group of financial products under the Truth.Fi banner—investments that will potentially benefit from the president’s policies with bets on energy, crypto and domestic manufacturing. The proposed products include exchange-traded funds, or portfolios that trade like stocks that can be purchased through most brokers.