Consumer
Pernod Sells Local Nordic Spirits Brands to Royal Unibrew
Pernod is disposing of local and niche brands to focus on premium and international liquor products.
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Pernod Ricard SA is selling its local Nordic liqueur and spirits brands to a subsidiary of Danish group Royal Unibrew A/S, the latest asset disposal for the French distiller.
Oy Hartwall Ab is buying the brands, which include Minttu, a liqueur made in Finland, as well as Lapponia liqueurs and a number of berry and fruit wine labels. Terms of the sale weren’t disclosed.