Markets Magazine

Tours by Taylor Swift and Coldplay Fuel Singapore’s Tourism

Airlines, airport services and entertainment companies all stand to benefit as travel climbs back toward pre-pandemic levels.

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By Caroline Ling and Ming Lee

October 10, 2023 at 10:00 PM UTC

This article is for subscribers only.

This article is part of the October 20, 2023 issue of markets.

Tourist arrivals across Asia have yet to return to pre-Covid levels. But, as travel resumes, countries in the region are competing to attract travelers. Singapore has lately been building itself into a global entertainment hub. In the wake of this year’s Formula 1 Singapore Grand Prix, which was held in September, more sports and entertainment events are expected to bolster tourism in the Lion City.

Thousands will travel there in early 2024 as British rock band Coldplay and American singer-songwriter Taylor Swift are scheduled to perform, each in a series of six dates at National Stadium. Airlines, airport services and entertainment companies all stand to benefit.