Businessweek
There’s Hope for Taupe! Beige Roses Blossom as a Floral Design Trend
Neutral tones are becoming big business for farms as decorators find comfort in coffee-colored petals.
The latest trend in floral design is a focus on taupe roses.
Photographer: Joanna McClure for Bloomberg Businessweek
Roses are not red. At least not the trendiest ones.
Beige and taupe roses are “selling like crazy,” according to Jeff Leatham, a florist whose clients include Oprah Winfrey and the Kardashians.