The Pandemic Sent US Consumers Back to the Sugar Bowl

Americans had been cutting their intake of caloric sweeteners until Covid hit.

Illustration: George Wylesol for Bloomberg Businessweek

In the early days of the Covid-19 pandemic, sugar demand plummeted as homebound consumers bought fewer soft drinks and restaurant desserts. Commodities trader Czarnikow Group Ltd. projected the first fall in global sugar consumption in 40 years and a slow recovery.

But then everybody started baking. Global sugar consumption did in fact drop in 2019 and 2020 (sugar markets run on an October-to-September fiscal year) but by less than 0.5%, according to the US Department of Agriculture. And since then sugar has been selling like, well, hotcakes.