These Italian White Sand Beaches Have a Dirty Secret

For more than a century, the coastal waters off Rosignano Solvay in Tuscany have been a dumping ground for millions of tons of milky white industrial discharge—which has oddly turned its beaches into a summertime attraction.

In this episode of Bloomberg’s Storylines, we tell the story of this Italian town built around and even named for a chemical plant owned by Brussels-based Solvay. We report on how the alleged environmental implications of its faux-Caribbean beaches—and what’s causing them to look that way—is increasingly stirring controversy among local activists, in the courts and even in markets.