Persuasion
How to Win Over a Skeptical Audience
Language and vernacular are the key.
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According to Zoe Littlepage, a plaintiff’s lawyer who’s won jury verdicts totaling more than $300 million
An inner-city Philadelphia jury hears a case very differently than one in a small town in Texas. That jury—the second jury—is very suspicious of everything about me. They don’t like lawsuits, they don’t like plaintiff’s lawyers, and they don’t like people who sue.