Persuasion
How to Be Convincing on Social Media
To portray effortless off-the-cuff energy, nail the research and preparation.
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According to Andrew Bullock, aka Drew Comments, whose video about vaccinations has been viewed millions of times on TikTok, YouTube, and Twitter
The key is make it plain. Make it relatable. Make it funny if you can. I believe the things that catch the most momentum online are the things that come from regular people. I just happen to be one that knows what I’m talking about.