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Shopping for Sports Gear? This Site Helps You Avoid Rookie Mistakes

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By Gordy Megroz

September 16, 2021 at 1:05 PM UTC

This article is part of the September 20, 2021 issue of businessweek.

I know nothing about golf, so it’s a good thing I have Blake. We first met on Curated.com, an online gear retailer I logged on to so I could find a potential first set of clubs.

“Hi Gordy!” he said. “I’m Blake, your designated golf expert (and a real human, I promise!)” All right, even though it sounds exactly like something an intelligent chatbot would say, this detail mattered to me: Blake’s expertise (and his humanity) was what most interested me about Curated.