Luxury Ride-Hailing App Pivots to Middle East as Lockdowns Bite
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A luxury ride-hailing app operating in Moscow, London and Paris is expanding into the Middle East as a “hedge” against lengthy lockdowns that have shattered the services industry in Europe.
Wheely will apply for an e-hailing license in Dubai in the coming weeks and open an office there as a hub for the Middle East, said founder and Chief Executive Officer Anton Chirkunov. Dubai is a top destination requested by Wheely customers, especially those traveling from Moscow, he said.