Selfridges Jumps Into Clothing Rental to Seek Younger Shoppers

Selfridges & Co. is offering fashion items for rent in a bid to attract younger and ecologically minded customers at a challenging time for U.K. retail.

The luxury department store has teamed up with HURR, an online fashion rental platform, to offer 100 items from more than 40 fashion brands for hire for up to 20 days at a time.