Electric Fever Hits Japan as Nissan Jumps Before Ariya Unveiling

  • Shares rise most in a month, paring 2020 loss to under 40%
  • Launch set for live-streamed event at 2 p.m. in Tokyo
A Nissan Ariya concept vehicle.Photographer: Noriko Hayashi/Bloomberg
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The resurgence of hype over electric cars that has driven Tesla Inc.’s market value above Toyota Motor Corp.’s has a new beneficiary: Japan’s troubled Nissan Motor Co.

Shares in Nissan surged on Wednesday ahead of the unveiling of its crossover electric vehicle Ariya. The stock gained as much as 8.5%, the most since June 16. The reveal is set to take place in a live-streamed event at 2 p.m. Japan time.