Canada Goose Shares Fall After Report on Holiday Discounts
Parkas hang on display at a Canada Goose store in Montreal, Quebec, Canada.
Photographer: Christinne Muschi/BloombergThis article is for subscribers only.
Shares of Canada Goose fell the most in a month after the New York Post reported that the Toronto-based outerwear company was on track to double its holiday discounts this year to an average of 13%.
“There are deeper markdowns this year, which undercuts the brand equity and integrity,” John Morris, an analyst at DA Davidson who published a holiday pricing study this week, told the New York Post. The company joined Abercrombie & Fitch as one of the two most heavily discounted brands out of 18 companies that Morris covers.