Beauty
In Testing, Six Skin Serums That Really Work
A facial serum packs more punch than moisturizer alone. These six address fine lines, clogged pores, and even protect against the damage of local pollution.
Illustration: Jaci Kessler Lubliner
By now you should know what a facial serum is.
Even if you don’t believe in the nutrient-packed potions, the half-trillon-dollar skin-care industry has spent years marketing them to those seeking extra help fighting everything from aging to acne. According to beauty consumer data site Poshly.com, 76% of beauty consumers say serum is a regular part of their face-care routine (up from 68% in 2016), and 68% say it’s an essential part (up from 55%).