Amazon-Realogy Partnership Ripples Across the Housing Market
- The TurnKey program will generate new leads for Realogy
- Homebuyers will get up to $5,000 in credit from Amazon
Photographer: Ben Nelms/Bloomberg
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The U.S. real estate industry may soon find out whether house hunters will look for homes in the place where they already shop for everything else.
Amazon.com Inc. is partnering with Realogy Holdings Corp. to funnel potential buyers to the brokerage company’s agents. Clients who go on to purchase a home will receive up to $5,000 in products and services from Amazon, giving the company a way to market things it already sells -– handyman services, smart-home gadgets, furniture -– to people who are likely to need them.