Small Business

From Supergoop to Drunk Elephant: Startups for Women, by Women

These companies are trying to turn gender to their advantage.

Attendees at the launch of Drunk Elephant’s Slaai Makeup-Melting Butter Cleanser on March 28, 2019, in New York.
Photographer: Dimitrios Kambouris/Getty Images

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By Tiffany Kary

May 3, 2019 at 10:00 AM UTC

Corrected

May 3, 2019 at 5:36 PM UTC

This article is for subscribers only.

This article is part of the May 6, 2019 issue of businessweek.

Organic tampons. Silk-infused moisturizers. Probiotics with cranberry extract. Better skin-care and personal-hygiene products are finding their way to the market and fueling growth for a fleet of women-run startups.

• Founded by Molly Hayward and Morgen Newman in 2016

Products: Organic tampons and pads, sold by subscription and at Target. The personal-hygiene products are made with certified organic cotton. Sales support the distribution of feminine-hygiene products to girls in developing countries.

Funding: $15 million. Investors include Harbinger Ventures and Alyssa Mastromonaco, a former Obama deputy chief of staff.