Makeup Queen Bobbi Brown on Selling a Business, Starting Another
Brown at her company’s headquarters in Montclair, N.J.
Photographer: Caroline Tompkins for Bloomberg Businessweek
The woman behind the eponymous beauty brand—which she sold to Estée Lauder in 1995 and then left for good in December 2016—has a new business and new mission: to help women feel good in their bodies. Her line of ingestible beauty products hit the shelves of Walmart stores throughout the U.S. and the retailer’s e-commerce site on April 1.
I started a wellness line with QVC first, a three-month exclusive deal for anything I wanted to create and sell. Then Walmart approached me after seeing that. They were really interested in bringing this into their stores. The existing products weren’t right, so I had to create something much simpler, a better-priced line, with top-quality ingredients, and Instagram-worthy.