Sustainability-Linked Loans

Banks Can’t Afford to Ignore the $23 Trillion Market for Doing Good

They’re suddenly eager to offer incentives for social responsibility.

L&Q builds and rents out affordable housing in London and surrounding areas.

Photographer: Simon Dawson/Bloomberg

When British housing association London & Quadrant needed a 100 million-pound ($132 million) loan last year, its bank offered something unusually generous: A discount on interest if L&Q met an annual target of helping 600 unemployed residents find work.

Eight months later, L&Q, which builds and rents out affordable housing in London, is already more than 75 percent of the way there, putting it on course to unlock savings from its lender, BNP Paribas SA.