Spotify-Backed Muzak Streamer Boosts Catalog to 26 Million Songs
- Soundtrack Your Brand signs licensing deal with Sony/ATV
- Startup hopes to replicate succes of Spotify in commercial use
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Soundtrack Your Brand, the Spotify Technology SA-backed streaming service that targets businesses rather than consumers, has expanded its catalog to 26 million songs after securing licensing deals with rights holders including Sony/ATV Music Publishing, the world’s largest music publisher.
The new agreements with music labels and publishers include a per-stream-based compensation model to pay artists and composers accurately from background music from retailers, restaurants and hotels, Chief Executive Officer and co-founder Ola Sars said in an interview.