Technology

The Chinese Unknown That’s Making Africa’s Phones

Transsion sells 3 in 10 phones on the continent. The flip side: threats of civil war.
Illustration: Jonathan Djob Nkondo for Bloomberg Businessweek

No matter how many phones you sell, Yu Weiguo has learned, it’s tough to keep to a schedule when the government declares martial law. During his eight years in Ethiopia, Yu has helped turn little-known Transsion Holdings, owner of the sleepy Chinese brand Tecno Mobile, into Africa’s leading mobile device maker. Having sold at least 200 million phones on the continent, he picked the outskirts of Addis Ababa, Ethiopia’s capital, as the site for a 280,000-square-foot factory. It was supposed to be pumping out as many as 2 million phones a month by July, but things aren’t working out as planned.

Ethiopia’s ruling coalition declared a state of emergency in mid-February after the surprise resignation of Prime Minister Hailemariam Desalegn destabilized the rest of the autocratic regime. For Transsion, the fallout has been a lesson in risk. The company profits from China’s checkbook diplomacy in Africa but now faces the downside: public outcry against worsening inequality and repression. “There are many things that can’t be controlled in Africa,” Yu says. “Sometimes your plans don’t work.”