Eagles Winning Merchandise War as Foles Bobbleheads Up 900%
- Backup quarterback’s popularity takes retailers by surprise
- Super Bowl expected to generate $338 million in spending
Brandon Brooks, Lane Johnson and Mack Hollins of the Philadelphia Eagles celebrate with fans after a fourth quarter touchdown against the Minnesota Vikings in the NFC Championship game on Jan. 21.
Photographer: Mitchell Leff/Getty Images
The stock market should be so lucky: As Philadelphia fans gear up for their team’s Feb. 4 face-off with the New England Patriots in Super Bowl LII, the price of bobblehead dolls for Eagles quarterback Nick Foles has soared 900 percent.
The Eagles have never won a Super Bowl, and when they last went 13 years ago, they lost to the Patriots. Add Foles’s breakout success in the playoffs after star Carson Wentz went down with an injury Dec. 10, and you have a rush on his midnight green jersey. And the bobbleheads, originally $29.99, are going for nearly $300.