Deals
The Real-Life Fight for Maker of Assassin’s Creed
- New ‘Assasin’s Creed’ game is key to keeping Vivendi at bay
- Strong momentum in sales of ‘Origins,’ retailer Fnac says
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The holiday period is shaping up to be a game changer in Ubisoft Entertainment SA’s fight to stay independent from Vivendi SA.
The latest installment of the French gamemaker’s top-selling franchise, “Assassin’s Creed Origins,” is picking up rave reviews and showing strong sales through Christmas, which could further propel shares that have already almost doubled this year on the back of an excellent start since the game’s October release.