Business
Designing a New Airline for Hipsters (and Air France Investors)
- Joon is pitched at millennials, but will prices be too high?
- Initiative marks new bid to cut costs after last effort failed
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What corporate France lacks in cost-cutting potential, it makes up for in style. That at least appears to be the recipe at Joon, the latest aviation brainchild of Air France-KLM Group, which starts operating this week.
The pitch goes like this: tech-savvy and fashion-conscious flight attendants serve de rigueur staples from baobab juice to organic quinoa salad as millennials jet from Paris to Barcelona and Brazil at discount rates, streaming videos above the clouds.