Cannes Ad Conference Cuts Fees as Publicis Skips 2018 Event
- Lions will run for 5 days in 2018 vs. 8 days this year
- Fixed-price taxis, food, hotel-cost freeze also offered
Cannes Lions, which bills itself as a festival of creativity, will run for five days in 2018 from June 18, compared with eight days in 2017.
Photographer: Jean Christophe Magnenet/AFP via Getty Images
This article is for subscribers only.
The world’s biggest and most expensive advertising conference just got a little shorter and a little cheaper.
A full pass to the French Riviera’s Cannes Lions awards next year will cost 3,249 euros ($3,790), about 22 percent less that this year’s event, organizer Ascential Plc said Monday. Cannes Lions, which bills itself as a festival of creativity, will run for five days in 2018 from June 18, compared with eight days in 2017.